We are a data intelligence company.

We blend predictive data models
and programmatic media to deliver everyone
shoppable content about the things they love.

We make people happy because
they discover and shop
the things they love, the way they love it.

We make our clients happy because
we deliver actionable data intelligence,
brand love and product sales with
unprecedented simplicity and efficiency.

We work closely with cutting edge technology partners...


...and leaders in data protection and privacy advocacy.


We respect the privacy of our clients, and work
with blue chip companies by invite only.

* This field is required

We build precognitive intelligence respectfully
collecting anonymous behaviors.
But if you do not want us to collect your data, please…

Privacy Policy

Who are we?

Happyfication, Inc. is a data intelligence company that blends data science with media trading. Happyfication does not collect personally identifiable information. We build precognitive intelligence respectfully collecting anonymous behaviors and we believe in giving you a choice when it comes to the collection this anonymous data/information. If you do not want us to collect your data, please opt-out here.

What is the purpose of this privacy policy?

This privacy policy (“Privacy Policy”) describes how Happyfication Inc. collects and uses anonymous data collected in connection with the services we provide to partners, including advertisers, suppliers of advertising inventory or publishers, as well as end users of websites and applications.

Your privacy is very important to us and we are committed to protecting it. Not only do we abide by applicable laws and regulations and follow industry best practices for digital advertising, we also do not collect any personal identifiable information. We believe that there are effective ways to increase the relevance of advertising messages by using non-personal information.

For purposes of the Privacy Policy, personally identifiable information (PII) is information that can be used by itself to identify a specific individual and would allow us to determine the actual identity of and/or directly contact a specific living person. It includes information such as name, physical address, phone number and email address. In the event that we were ever to process your personally identifiable information we would take commercially reasonable efforts to maintain security protections in accordance with industry practices to protect data we collect from loss, alteration, destruction, misuse and unauthorized access or disclosure.

Please note that this privacy policy does not apply to our partners. For information on how they handle personally identifiable information, please consult their privacy policies.

If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that Happyfication Inc. complies with the Principles of the EU-US Privacy Shield Framework (see below).

What data do we collect?

Non-Personally Identifiable Information Collected Independently from the Use of Our Services.

We may collect and use non-personally identifiable information, including de-identified location and other mobile and online usage information (i.e. statistical ids and/or cookies), from our partners in order to create de-identified profiles which we aggregate into audience segments. This information does not enable us to personally identify you. Non-personally identifiable information collected from our partners is subject to their respective privacy policies and terms of services, not this privacy policy.

Non-Personally Identifiable Information Collected When Using Our Services

When Happyfication Inc. has the opportunity to deliver an ad to your device through a third party service, site or application, we may collect information about your device from third party ad exchanges and/or publishers. Any such information is received in accordance with the third party application or website’s privacy policies and subject to their terms and conditions. Happyfication Inc. may collect Statistical IDs which is a probabilistic method of identifying a device based on a set of its attributes that have a reasonable likelihood of being unique in aggregate. For example, using a hash of the IP address, user-agent string, and screen resolution would provide a higher probability of uniquely identifying a device than using any of those attributes independently. We may also collect Cookies which are small pieces of data sent from a website and stored in a user's web browser while the user is browsing that website. Every time the user loads the website, the browser sends the cookie back to the server to notify the website of the user's previous activity (e.g. pages visited or items clicked on). This data in the aggregate allows us to understand behaviors of an anonymous segment of people using devices. This data is never used to identify anyone personally.

How do we use the data we collect?

We use the anonymous behavioral information referenced above to predict where, when and how to deliver the right advertising content to people. To offer this service, Happyfication Inc. may share from time to time the anonymous behavioral information that we collect with our clients and partners, but never do we do not collect any private personally identifiable information. Happyfication Inc. will never be able to identify you or anyone personally. We acknowledge the individual’s right to access their personally identifiable information but since we only collect anonymous data we are unable to provide individuals with access as we are unable to identify individual data.

We store advertising identifiers collected via our services for a maximum of 180 days and we store targeting data associated with those identifiers on a 90-day rolling basis.

Personal Information Collected On Behalf Of Advertisers

Some of our services help advertisers reach potential customers who may be interested in receiving information about their products or services. In response to an advertisement or marketing message, you may choose to directly provide personal information such as your name, address, mobile number and/or email address to an advertiser. Since this information is provided directly to a third party, Happyfication Inc. does not have access to it. We strongly recommend that you carefully review these Advertisers' privacy policies and Terms of Use/Acceptable Use Policies before submitting personal information to them.

Do we share the anonymous information we collect?

We may share non-personal anonymous information with partners, clients and vendors as permitted by law. We require our partners to comply with our Privacy Policy, to limit their use of such information, and to protect the security and confidentiality of this information.

Please note that we may be required to disclose the non-personal information we collect with other third parties when we believe that the law requires it and/or if compelled to do so by law enforcement or government agencies, or to meet national security requirements, or by other legal action. We may also be required to disclose and share your non-personal information when we deem it necessary and appropriate to provide such information to law enforcement authorities; to protect our rights, or to take precautions against liability. We also never share personally identifiable data with any third parties. If that practice should change in the future, we will amend this policy to illustrate who we will provide individuals with opt-out choice. Since we never transmit any personal data to third parties the Privacy Shield liability principle does not apply to Happyfication. We may, however, be required to provide personal data in response to lawful requests from pubic authorities including to meet national security and/or law enforcement requirements.

Is the data we collect secure?

Security 24/7 is our priority. We take commercially reasonable efforts to maintain security protections in accordance with industry practices to protect data we collect from loss, alteration, destruction, misuse and unauthorized access or disclosure.

To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of the personal information we collect, we invest heavily in state-of-the-art security measures such as encryption methods as well as physical security of our hardware to help ensure your privacy is safeguarded.

We have policies to help maintain control and physical security of the facilities used to store data and only allow access to authorized personnel, restrict access to data to those employees, contractors and agents that have a need to know the information in order to provide and support our services. All our employees and independent contractors are bound by confidentiality obligations and may be subject to disciplinary or legal action if they fail to meet these responsibilities.

What if I have a complaint?

Happyfication Inc. complies with the EU-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. Happyfication Inc. has certified to the Department of Commerce that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. A violation of our commitment to Privacy Shield may be investigated by the Federal Trade Commission (FTC) and/or the United States Department of Commerce. If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page once it is available, please visit https://www.privacyshield.gov.

Happyfication is subject to the investigative and enforcement authority of the U.S. Federal Trade Commission (FTC). In compliance with the EU-US Privacy Shield, Happyfication Inc. commits to resolve complaints about your privacy. Persons from the European Union who have inquiries or complaints regarding this privacy policy should first contact us via email at: hello@happyfication.com

Happyfication Inc. has committed to refer unresolved privacy complaints under the EU-US Privacy Shield Principles to the BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit http://www.bbb.org/EU-privacy-shield/for-eu-consumers/ for more information and to file a complaint.

Please note that if your complaint is not resolved through these channels, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel.

What happens when changes are made to this privacy policy?

Happyfication may amend this Privacy Policy from time to time. If we make changes in the way we collect or use information, we will notify you by posting an announcement on this site. A user of this site is bound by any changes to the Privacy Policy when he or she uses the site after such changes have been first posted.

What if I have questions or concerns?

If you have any concerns related to the collection of private personally identifiable information, or any other question or concerns about our policies and practices, please contact us at hello@happyfication.com or via mail to Happyfication, Inc. Attn: Legal Department – 122 West Street – 6H Brooklyn, NY 11222.

Effective Date: 2017-04-04

User Agreement

Welcome to happyfication.

Please read this User Agreement before using www.happyfication.com (the “Site") and the services, features, content or applications we provide (collectively with the Site, the "Services").

This User Agreement establishes the legally binding terms and conditions for your use of the Site and the Services. Please also read our Privacy Policy on our Privacy Policy page and DMCA Copyright Policy on our DMCA page. (collectively, the "User Agreement”)

Acceptance of User Agreement.

ACCESS OR USE OF THIS SITE OR SERVICE IN ANY WAY SIGNIFIES THAT YOU HAVE READ, UNDERSTAND AND AGREE TO BE BOUND BY THE TERMS AND CONDITIONS HEREIN. By accessing or using this Site or Service you also represent that you have the legal authority to accept the Terms on behalf of yourself and any party you represent in connection with your use of any Site or Service. If you do not agree to the Terms, you are not authorized to use any Site or Service.


This Site and Service are available only to Users who can form legally binding contracts under applicable law. By using this Site or the Services, you represent and warrant that you are at least eighteen (18) years of age. If you are under age 18, you may not, under any circumstances or for any reason, use the Services. You are solely responsible for ensuring that this User Agreement is in compliance with all laws, rules and regulations applicable to you and the right to access the Services is revoked where this User Agreement or use of the Services is prohibited or to the extent offering, sale or provision of the Services conflicts with any applicable law, rule or regulation. Further, the Services are offered only for your use, and not for the use or benefit of any third party.



For purposes of this User Agreement, the term "Content" includes, without limitation, data, text, videos, audio clips, information, written posts, articles, comments, software, scripts, graphics, and interactive features created, provided, or otherwise made accessible on or through the Services. For the purposes of this Agreement, "Content" also includes all User Content (as defined below).

Notices and Restrictions.

The Services may contain Content specifically provided by us, our partners or our users and such Content is protected by copyrights, trademarks, service marks, patents, trade secrets or other proprietary rights and laws. You shall abide by and maintain all copyright notices, information, and restrictions contained in any Content accessed through the Services.

Copyright Infringement.

If you are a copyright owner or agent thereof and believe that any of our content infringes upon your copyright, please review our DMCA policy on our DMCA page

Availability of Content.

We do not guarantee that any Content will be made available on the Site or through the Services. We reserve the right to, but do not have any obligation to, (i) remove, edit, modify or otherwise manipulate any Content in our sole discretion, at any time, without notice to you and for any reason (including, but not limited to, upon receipt of claims or allegations from third parties or authorities relating to such Content or if we are concerned that you may have violated this User Agreement), or for no reason at all and (ii) to remove or block any Content from the Services.

Third Party Links.

The Services may permit you to link to other websites, services or resources on the Internet, including but not limited to our sponsors, and other websites, services or resources may contain links to the Services. When you access third party resources on the Internet, you do so at your own risk. These other resources are not under our control, and you acknowledge that we are not responsible or liable for the content, functions, accuracy, legality, appropriateness, policies or any other aspect of such websites or resources. The inclusion of any such link does not imply our endorsement or any association between us and their operators. You further acknowledge and agree that we shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such content, goods or services available on or through any such website or resource.


We may terminate your access to all or any part of the Services at any time, with or without cause, with or without notice, effective immediately, which may result in the forfeiture and destruction of all information associated with your membership. All provisions of this User Agreement which by their nature should survive termination shall survive termination, including, without limitation, licenses of ownership provisions, warranty disclaimers, indemnity and limitations of liability.

Changes to the terms.

We reserve the right, in our sole discretion, to modify or replace any part of this User Agreement, or change, suspend, or discontinue the Services (including without limitation, the availability of any feature, database, or content) at any time by posting a notice on the Site or by sending you notice through the Services, via e-mail or by another appropriate means of electronic communication. We may also impose limits on certain features and services or restrict your access to parts or all of the Services without notice or liability. While we will timely provide notice of modifications, it is also your responsibility to check this User Agreement periodically for changes. Your continued use of the Services following notification of any changes to this User Agreement constitutes acceptance of those changes.

Warranty Disclaimer.

We have no special relationship with or fiduciary duty to you. You acknowledge that We have no duty to take any action regarding:

1. which users gain access to the Services; 2. what Content you access via the Services; or 3. how you may interpret or use the Content.

You release us from all liability for you having acquired or not acquired Content through the Services. We make no representations concerning any Content contained in or accessed through the Services, and we will not be responsible or liable for the accuracy, copyright compliance, or legality of material or Content contained in or accessed through the Services.



You shall defend, indemnify, and hold harmless us, our affiliates and each of our and their respective employees, contractors, directors, suppliers and representatives from all liabilities, claims, and expenses, including reasonable attorneys' fees, that arise from or relate to your use or misuse of, or access to, the Services, Content, or otherwise from your User Content, violation of this User Agreement, or infringement by you, or any third party using identity in the Services, of any intellectual property or other right of any person or entity. We reserve the right to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will assist and cooperate with us in asserting any available defenses.

Limitation of Liability.

Happyfication and our respective members, directors, officers, managers, employees, shareholders, agents and licensors are not liable for incidental, indirect, consequential, special, punitive, or exemplary damages of any kind, including, without limitation, lost revenues or profits, loss of business or loss of data, in any way related to this site or for any claim, loss or injury based on errors, omissions, interruptions or other inaccuracies in our site (including, without limitation, as a result of breach of any warranty or other term of these Terms and Conditions). Any claim against us shall be limited to the amount you paid, if any, for use of our site.

Arbitration Clause and Class Action Waver.


1. Arbitration.

YOU AGREE THAT ALL DISPUTES BETWEEN YOU AND US (WHETHER OR NOT SUCH DISPUTE INVOLVES A THIRD PARTY) WITH REGARD TO YOUR RELATIONSHIP WITH US, INCLUDING WITHOUT LIMITATION DISPUTES RELATED TO THIS USER AGREEMENT, YOUR USE OF THE SERVICES, AND/OR RIGHTS OF PRIVACY AND/OR PUBLICITY, WILL BE RESOLVED BY BINDING, INDIVIDUAL ARBITRATION UNDER THE AMERICAN ARBITRATION ASSOCIATION'S RULES FOR ARBITRATION OF CONSUMER-RELATED DISPUTES AND YOU AND WE HEREBY EXPRESSLY WAIVE TRIAL BY JURY. DISCOVERY AND RIGHTS TO APPEAL IN ARBITRATION ARE GENERALLY MORE LIMITED THAN IN A LAWSUIT, AND OTHER RIGHTS THAT YOU AND WE WOULD HAVE IN COURT MAY NOT BE AVAILABLE IN ARBITRATION. As an alternative, you may bring your claim in your local "small claims" court, if permitted by that small claims court's rules and if within such court's jurisdiction, unless such action is transferred, removed or appealed to a different court. You may bring claims only on your own behalf. Neither you nor we will participate in a class action or class-wide arbitration for any claims covered by this agreement to arbitrate. YOU ARE GIVING UP YOUR RIGHT TO PARTICIPATE AS A CLASS REPRESENTATIVE OR CLASS MEMBER ON ANY CLASS CLAIM YOU MAY HAVE AGAINST US INCLUDING ANY RIGHT TO CLASS ARBITRATION OR ANY CONSOLIDATION OF INDIVIDUAL ARBITRATIONS. You also agree not to participate in claims brought in a private attorney general or representative capacity, or consolidated claims involving another person's use of the services, if we are a party to the proceeding. This dispute resolution provision will be governed by the Federal Arbitration Act and not by any state law concerning arbitration. In the event the American Arbitration Association is unwilling or unable to set a hearing date within one hundred and sixty (160) days of filing the case, then either we or you can elect to have the arbitration administered instead by the Judicial Arbitration and Mediation Services. Judgment on the award rendered by the arbitrator may be entered in any court having competent jurisdiction. Any provision of applicable law notwithstanding, the arbitrator will not have authority to award damages, remedies or awards that conflict with this User Agreement.

2. Severability.

If the prohibition against class actions and other claims brought on behalf of third parties contained above is found to be unenforceable, then all of the preceding language in this Arbitration section will be null and void. This arbitration agreement will survive the termination of your relationship with us.

Governing Law and Jurisdiction.

This User Agreement shall be governed by and construed in accordance with the laws of the State of New York, including its conflicts of law rules, and the United States of America. You agree that any dispute arising from or relating to the subject matter of this User Agreement shall be governed by the exclusive jurisdiction and venue of the state and Federal courts of New York County, New York.


Entire Agreement and Severability.

This User Agreement is the entire agreement between you and us with respect to the Services, including use of the Site, and supersede all prior or contemporaneous communications and proposals (whether oral, written or electronic) between you and us with respect to the Services. If any provision of this User Agreement is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that this User Agreement will otherwise remain in full force and effect and enforceable. The failure of either party to exercise in any respect any right provided for herein shall not be deemed a waiver of any further rights hereunder.

Force Majeure.

We shall not be liable for any failure to perform our obligations hereunder where such failure results from any cause beyond our reasonable control, including, without limitation, mechanical, electronic or communications failure or degradation.


This User Agreement is personal to you, and is not assignable, transferable or sub-licensable by you except with our prior written consent. We may assign, transfer or delegate any of our rights and obligations hereunder without consent.


No agency, partnership, joint venture, or employment relationship is created as a result of this User Agreement and neither party has any authority of any kind to bind the other in any respect.


Unless otherwise specified in this User Agreement, all notices under this User Agreement will be in writing and will be deemed to have been duly given when received, if personally delivered or sent by certified or registered mail, return receipt requested; when receipt is electronically confirmed, if transmitted by facsimile or e-mail; or the day after it is sent, if sent for next day delivery by recognized overnight delivery service. Electronic notices should be sent to hello@happyfication.com

No Waiver.

Our failure to enforce any part of this User Agreement shall not constitute a waiver of our right to later enforce that or any other part of this User Agreement. Waiver of compliance in any particular instance does not mean that we will waive compliance in the future. In order for any waiver of compliance with this User Agreement to be binding, we must provide you with written notice of such waiver through one of our authorized representatives.


If you have questions regarding this User Agreement, you may contact us at the following address: hello@happyfication.com

Effective Date of User Agreement : 02-11-2015


If you feel that your copyright has been infringed, please contact us immediately at hello@happyfication.com

Happyfication abides by the Digital Millennium Copyright Act (DMCA) by responding to notices of alleged infringement that comply with the DMCA and other applicable laws.

As part of our response, we may remove or disable access to material residing on happyfication.com that is claimed to be infringing, in which case we will make a good-faith attempt to contact the person who submitted the affected material so that they may make a counter notification, also in accordance with the DMCA.

Happyfication does not control content hosted on third party websites, and cannot remove content from sites it does not own or control. If you are the copyright owner of content hosted on a third party site, and you have not authorized the use of your content, please contact the administrator of that website directly to have the content removed.

Before serving either a Notice of Infringing Material or Counter-Notification, you may wish to contact a lawyer to better understand your rights and obligations under the DMCA and other applicable laws. The following notice requirements are intended to comply with happyfication's rights and obligations under the DMCA and, in particular, section 512(c), and do not constitute legal advice.

Procedure for Notifying Us of Copyright Infringement:

To file a notice of infringing material on happyfication.com, please provide a notification containing the following details:
  • A physical or electronic signature of a person authorized to act on behalf of the owner of the copyright that has been allegedly infringed;
  • Identification of works or materials being infringed;
  • Identification of the material that is claimed to be infringing including information regarding the location of the infringing materials that the copyright owner seeks to have removed, with sufficient detail so that Company is capable of finding and verifying its existence;
  • Contact information about the notifier including address, telephone number and, if available, e-mail address;
  • A statement that the notifier has a good faith belief that the material is not authorized by the copyright owner, its agent, or the law; and
  • A statement made under penalty of perjury that the information provided is accurate and the notifying party is authorized to make the complaint on behalf of the copyright owner.

Then send this notice by email to: hello@happyfication.com

Procedure to Supply a Counter-Notice:

If the content provider, member or user believes that the material that was removed or to which access was disabled is either not infringing, or the content provider, member or user believes that it has the right to post and use such material from the copyright owner, the copyright owner's agent, or pursuant to the law, the content provider, member or user must send a counter-notice containing the following information to the Designated Agent listed below:A physical or electronic signature of the content provider,member or user;Identification of the material that has been removed or to which access has been disabled and the location at which the material appeared before it was removed or disabled;A statement that the content provider, member or user has a good faith belief that the material was removed or disabled as a result of mistake or a misidentification of the material; and Content provider's, member's or user's name, address, telephone number, and, if available, e- mail address and a statement that such person or entity consents to the jurisdiction of the Federal Court for the judicial district in which the content provider's, member's or user's address is located, or if the content provider's, member's or user's address is located outside the United States, for any judicial district in which Company is located, and that such person or entity will accept service of process from the person who provided not ification of the alleged infringement. If a counter-notice is received by the Designated Agent, Company may send a copy of the counter-notice to the original complaining party informing that person that it may replace the removed material or cease disabling it in 10 business days. Unless the copyright owner files an action seeking a court order against the content provider, member or user, the removed material may be replaced or access to it restored in 10 to 14 business days or more after receipt of the counter-notice, at Company's discretion.

Then send this notice by email: dmca@happyfication.com

You may be able to find examples of counter-notifications at chillingeffects.org/dmca/counter512.pdf. Please note, however, that this is no substitute for legal advice and you should obtain legal advice to better understand your rights and obligations under the DMCA and applicable laws.